McDade & Associates is C-store representative for ITW’s broad range of auto aftermarket brands

PITTSBURGH, PA – September 2020 – Pittsburgh-based McDade & Associates, a specialty sales, marketing, and merchandising services agency serving the U.S. convenience store industry, announced that it has partnered with ITW Global Brands for exclusive sales rights to service its products for several national C-store channel distributors.

With more than 15 top brands in the car care market, including Black Magic®, Blue Coral®, Fast Orange®, Fix-A-Flat®, Genuine Innovations®, Gumout®, No Touch®, Permatex®, Rain-X®, Slime®, and Spray Nine® brands, ITW is known for its strong heritage of brands and continuous product innovation.

Through the partnership, McDade & Associates will provide ITW Global Brands with sales and HQ calls, trade marketing, merchandising, category management, and consulting services to further enhance ITW’s presence and brand sales in convenience stores nationally.

“ITW Global Brands is thrilled to be working with McDade & Associates. They bring a level of expertise and industry knowledge that is hard to find in an increasingly complex business environment,” said Nick Underwood, Specialty Format team lead at ITW Global Brands. “Partnering with McDade & Associates allows them to represent our brands, company, and practices. It speaks to our desire to improve, evolve, and hone in on our customers’ ever-changing needs. We are excited to see progression, improved relationships, and growth in the future.”

“ITW Global Brands is recognized as an industry leader in the automotive aftermarket. We’re proud to be working with them on a national scale through this partnership,” said Michael McDade, vice president at McDade Associates. “Their knowledge and vast portfolio make them the ideal partner. Through their attention to quality and constant product innovations, ITW is always working to find solutions for its customers.”

About McDade & Associates

Founded in 1994, McDade & Associates is a growing and dynamic sales, marketing, and merchandising services agency headquartered in Pittsburgh, PA. The company has expanded to provide solutions in category management, full-service merchandising, and consulting across the U.S. convenience store industry. Many of the world’s leading CPG manufacturers rely on the ability of McDade & Associates to build strong industry relationships and deliver services, insights, and expertise for hundreds of their products. Visit or call 800.889.2016.

About ITW Global Brands

ITW Global Brands, headquartered in Houston, specializes in servicing the auto aftermarket, selling car care products under the Black Magic®, Blue Coral®, Fast Orange®, Fix-A-Flat®, Genuine Innovations®, Gumout®, No Touch®, Permatex®, Rain-X®, Slime®, and Spray Nine® brands. These brands compete in the wiper blade, engine repair, hand cleaner, appearance, cleaners & degreasers, tire repair, and performance products segments of the automotive aftermarket. Many of our brands are #1 in their respective categories.

ITW Global Brands products are sold in do-it-yourself retailers like Walmart, Target, AutoZone, Advance Auto Parts, Pep Boys Auto Parts & Service, O’Reilly Auto Parts, Dollar General, Family Dollar, The Home Depot and Tractor Supply Co. ITW Global Brands is most admired for the strong heritage of its brands, continuous product innovation and advertising that are unmatched in the industry. To learn more about ITW Global Brands, visit