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McDade & Associates Announces New Staff Members

By October 14, 2020 No Comments

New hires support company growth and enhanced services for the convenience store trade industry

PITTSBURGH, PA – August 2020 – Pittsburgh-based McDade & Associates, a specialty sales, marketing, and merchandising services agency serving the U.S. convenience store industry, has added two new staff members to support its continued growth.

Cassidy Horniak joins as marketing assistant. In her role, Cassidy will manage the company’s marketing communications initiatives and coordinate marketing support on behalf of its brand and vendor clients, and convenience store customers. A graduate of Duquesne University with a Bachelor of Arts in Integrated Marketing Communications, Cassidy previously worked in customer relations with Tom James Company. An avid volunteer with Making Strides (American Cancer Society) and other groups, she has relocated to Pittsburgh from the Philadelphia area.





Layla Lovelock joins as executive assistant. Layla will provide McDade with operations, human resources, and administrative support as the growing company continues to earn new business. Layla’s previous experience includes merchandising roles with The Gymboree Group, Cotton On, and DSW, as well as customer service support with Primsal Technologies. She is also an experienced holistic life and wellness coach. Layla received a Bachelor of Science degree in Business Merchandising from the University of Kentucky and resides in Pittsburgh.






“We are thrilled to welcome Layla and Cassidy to McDade & Associates as we continue to expand by providing trusted expertise in trade insights, merchandising and category management, planogram delivery, and marketing and consulting services. Their experience and enthusiasm are a great addition to our team and will contribute toward our mission of ensuring brands’ success in convenience retail environments,” said Michael McDade, vice president at McDade Associates.

Founded in 1994, McDade & Associates is a growing and dynamic sales, marketing, and merchandising services agency headquartered in Pittsburgh, PA. The company has expanded to provide solutions in category management, full-service merchandising, and consulting across the U.S. convenience store industry. Many of the world’s leading CPG manufacturers rely on the ability of McDade & Associates to build strong industry relationships and deliver services, insights, and expertise for hundreds of their products. Visit or call 800.889.2016.